LIQ Labs · construction wing · roofing is live

The Roofing OS.
Poured, not assembled.

Roofers run six disconnected apps and a prayer. We build one system of record — from instant quote to paid check — that plays nicely with the tools your accountant and your carrier require. Watch it work below, then see it live on a real roofing company.

See it live — BuiltStrong Chicago →
Pilot: BuiltStrong Roofing · Chicago Stripe deposits Calendar booking IL + FL compliance guardrails
Interactive onboarding · auto-plays

Ninety seconds inside
the operating system.

01 · The problem

Six apps.
Zero system.

CRM here, spreadsheet there, photos in someone's camera roll, quotes in a Word doc, invoices in a third tool, and the schedule in a group text. Every seam leaks money.

Leads answered late are leads lost Re-typing data breeds five-figure mistakes Nobody can see the whole job
02 · The money loop

One loop,
lead → paid check.

V1 is deliberately narrow: the five steps that make a roofer money, wired end-to-end with zero re-typing. Everything else waits its turn.

01Instant quote widgetOn the roofer's own website — leads with a number attached+lead
02Lead inboxAuto follow-up · no lead waits past 5 minutesbooked
03Good / better / best quoteManual measurements in, priced assemblies out$18,940
04E-sign at the kitchen tableOne tap · IL/FL contract clauses baked insigned
05Stripe depositCompliance-checked amount · receipt · job created$5,682 ✓
03 · The job card

One record.
Lead to warranty.

The screen every competitor forgot. Not five modules — one card where the lead, the property, the quote, the photos, the money and the messages all live together.

No more "which app has that?" Every event on one timeline, forever
Rodriguez · 2247 W Belmont Ave BS-2481 · installing
QuoteBetter · $18,940 · signed ✓
Deposit$5,682 paid · Stripe ✓
Photos34 · hail-tagged · claim-ready
NextFinal walkthrough · Thu
Timeline
Today 7:02Crew clocked in · 18 photos
Mon 6:30Materials delivered · POD ✓
Thu 11:02Signed + deposit · one visit
04 · Intelligent quoting

Priced assemblies,
not guesswork.

Manual measurements go in; a complete good/better/best proposal comes out — every package priced from the catalog, with a frozen pricing snapshot so the number never drifts.

Photo measurement app — coming next Financing shown via partner widgets
Quote BS-2481 snapshot locked
Good$16,99030-yr shingle
Better$18,940Lifetime system
Best$24,480Designer + vent
Homeowner total$18,940
Margin34% · healthy
05 · The catalog moat

Expandable catalog.
Assemblies, not line items.

Materials, labor recipes, waste factors and supplier pricing — structured so one measurement prices a whole system. Tenants extend every table themselves. Try it — it's live.

Field shingle · Lifetime arch.$128 / sqedit
Ice & water shield · eaves + valleys$62 / rolledit
Synthetic underlayment$98 / rolledit
Ridge cap + vent$74 / LF bundleedit
Waste factor · complexity B12%auto
Tear-off · 1 layer$85 / sqedit
Install · 6-nail spec$110 / sqedit
Steep-pitch adder · 8/12++22%edit
ABC Supply · Chicago Westsynced weeklyCSV
SRS · Cicero branchsynced weeklyCSV
PO outputPDF → branch emailv1
06 · Booking & money

Calendar in.
Deposits in. Compliantly.

Online booking synced to the crew's real calendar, Stripe-secured deposits — and state guardrails as product logic, not fine print someone forgot.

Booking · Tue Jul 14 · 9:30 AM
TypeFree inspection · 45 min
SyncGoogle · Outlook · .ics
RemindersT-1 day + 30-min-out text
Deposit request Stripe
Contract$18,940 · signed
Deposit$5,682 · 30%
Guardrail✓ FL §489.126 check · IL clause pack
07 · The homeowner side

A tracker,
not a login.

Passwordless SMS link. The homeowner sees their quote, their photos, their schedule and their balance — like tracking a pizza, if the pizza cost $19k and lasted 30 years.

Every job becomes a shareable page — neighbors watch roofs go up Review ask lands at the emotional peak
myroof.builtstrong.pro/rodriguez no password
✓Quote approvedBetter package · $18,940
✓Deposit paid$5,682 · receipt sent
✓Materials deliveredMon 6:30 AM · photo
●Install dayCrew on site · 18 photos today
○Walkthrough + warrantyThursday
08 · AI that earns it

Drafts first.
Autonomy earned.

No AI sends a quote, a legal notice or a price change on its own. Agents start draft-only and climb the ladder only after real approved runs — every artifact stamped with who approved it.

"AI-assisted · approved by Fernando · Jul 3" on every doc Weekly digest: 41 drafts, 38 approved, 6.5 hrs saved
Level 1Draft onlyFollow-ups, scope notes, photo recaps — human sends
Level 2Approve to sendOne-tap approval · edit distance tracked
Level 3Auto with undoEarned after N clean runs · instant rollback
Level 4Whitelisted autoRoutine, low-risk actions only · fully logged
01 / 08
The build · honest scope

What ships in V1.
What earns its way in.

The research maps a 36-screen empire. We're shipping the money-making core first — eleven tight modules, zero bloat. Everything else is sequenced, not abandoned.

V1 — the money loop building now

✓Tenant setup & onboarding — branding, service area, licenses, tax
✓Instant quote widget — embeddable on any site, leads with numbers
✓Lead inbox — sources, dedupe, SMS/email follow-up automation
✓Unified job card — lead → property → quote → money → photos, one record
✓Manual measurement entry — 8 numbers in, priced roof out
✓Quote builder — assemblies, good/better/best, frozen pricing snapshots
✓E-sign + Stripe deposits — with IL/FL compliance guardrails
✓Homeowner tracker portal — passwordless, status-driven, shareable
✓Booking calendar — online scheduling, .ics sync, reminders
✓Expandable catalog — materials, labor recipes, waste, supplier CSV
✓Event & audit spine — every change logged; the rail future AI rides on

Sequenced next earned by revenue

→Production board + crew work orders
→Insurance claims & supplements — modeled in V1 schema, UI in V2
→Photo measurement app — capture, label, evidence-grade EXIF
→Scope-vs-evidence AI diff — quote QA · supplement drafting
→Supplier API ordering — PO-PDF-by-email until volume earns APIs
→SMS/voice via Twilio — logged calls first, AI voice rented later
→Native field app — PWA with photo retry queue until then
→QuickBooks sync — integrate, never replace
Roofing — live SidingGuttersSolar HVACYour trade →
The action plan

Three phases.
Chicago first. Florida next.

Phase 0now → demo

Prototype & prove

Everything you're looking at. The showcase site quotes, books and tracks — design locked before a line of backend ships.

  • chicago.builtstrong.pro live showcase
  • Quote widget + booking + tracker UX
  • Catalog & assembly data model
  • 3–5 Chicago/FL roofers interviewed
Phase 1pilot · Chicago

One paying loop

BuiltStrong Roofing runs live on the OS — real leads, real quotes, real deposits. LIQ Core extracted underneath.

  • Widget → lead → quote → e-sign → deposit
  • Stripe Connect + IL clause pack
  • Homeowner tracker in the wild
  • Milestone: 10 widget-sourced signed quotes
Phase 2GA · IL + FL

Open the doors

Multi-tenant GA for roofers in Illinois and Florida — miami.builtstrong.pro leads the southern push.

  • Self-serve onboarding + published pricing
  • FL compliance pack (§489.126, FTSA, liens)
  • Claims/supplements module (evidence-first)
  • Referral engine: roofer-refers-roofer
Compliance as product logic

Two states.
Zero fine-print surprises.

Deposit rules, SMS consent, recording consent, lien waivers — encoded as guardrails the software enforces, reviewed by counsel before money flows. Not legal advice; built so you don't need luck.

Illinois — home base IL

  • State roofing license (104-series) surfaced on every quote & contract
  • Consumer-rights & cancellation notices in the e-sign flow
  • Chicago + suburb permit checklists per job type
  • Mechanics-lien waiver tracking gated before final payment

Florida — expansion FL

  • Deposit guardrail: §489.126 permit/start timelines when >10%
  • FTSA-compliant SMS consent capture (§501.059)
  • All-party call-recording consent flow (§934.03)
  • Contract notice language >$2,500 (§489.1425) · AOB/claims boundaries
Case study · design partner #1

BuiltStrong Roofing
· Chicago

A roofing company rebuilt from zero — running its website, quoting, booking and homeowner experience on the OS from day one. Everything on their site is the product, working.

60 secAddress → quote range
1 visitQuote → signed + deposit
2 statesChicago now · Miami 2027
Visit the live showcase → Replay the walkthrough Prototype metrics — pilot data lands here
Design partner seats · IL & FL roofers

Your website becomes
your back office.

Every partner gets a site like BuiltStrong's — professionally built, quote-wired, booking-enabled — with the OS underneath. We take five roofers per state, not five hundred.

Book a founder call → See the live demo first
roofing@liqlab.ai · pilot pricing published at GA